About me
As a Creative Director I am responsible for creating powerful digital experience across multiple clients, with an emphasis on challenging assignments and new product innovation. I lead the entire creative process, execute concept direction and UX strategy to ensure the creative output is exceeding its full potential in order to solve client’s biggest challenges. I am a problem solver at heart, I embrace difficult problems, becoming involved early and remaining engaged until solutions stand on their own. I Provide strong leadership & mentorship with cross-functional project team members to ensure work is delivered at the highest standard.
Notable clients I have worked with
UX Approach
A process is thought through from end-to-end
UX Competencies
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Research
Investigate and learn about the goals of your business and users to create a successful UX strategy. Experience Requirements Customer Journey & User definition Contextual Enquiry Strategy
Help your businesses translate their intended user experience from every area where users interact or experience the business products or services. Envisioning workshops Facilitation Alignment & problem framing workshops UX Leadership |
Information Architecture
Organize the information in a clear and logical way so users will easily adjust to the functionality of the product and can find everything they need without any hesitation. Interaction Design Wireframing Visual Design
Define the most effective visual experience through the strategic use of interactive mock-ups of what the product/service will look like and how it will tell the story in a clear, interactive way. Creative Direction Branding |
UX Guiding Principles & Mission
Creating a good UX is about caring for the end user and an organization culture that supports it. These are our fundamental beliefs and core values that we adhere to in every engagement.
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Always listen
Establish connections and give the other party your full attention. Active listening will help gain valuable insights into the business and user goals. Understand the challenge Understand user’s needs and challenges; see the problem from the user’s point of view. Iterate, rationalize and validate Ensure every design choice has a reason. Never stop iterating. Empower the user Create a harmonious experience that empowers the users. Make it beautiful Use design to enrich and clarify information, minimize distractions for users, and be intentional with design choices. Use language and design that is consistent and provides value. |
Create user experiences recognized for innovation and excellence.
Deliver more than expected. Drive revenue and growth by leveraging UX efficacies. Useful Useful: content should be original and fulfill a need. Usable: product must be easy to use. Desirable: image, identity, brand, and other design elements are used to evoke emotion and appreciation Findable: content needs to be navigable and locatable on site and o-site. Accessible: content needs to be accessible and meet requirements. Credible: users must trust and believe what you tell them |