Javier Roca​ // Creative Director at Valorem Reply
CREATIVE DIRECTOR, Valorem Reply| Seattle, WA :: 2009 - Present
Valorem Reply is a consultant agency focused on strategy, UX and development
  • Provide visual design and user experience expertise to businesses and agencies nationwide
  • Work with numerous product and dev teams, defining the brand, creative direction, and product UX for Web and Mobile Applications
  • Provide full UX analysis and recommendations to improve usability and conversion
  • Manage a team of UX designers, brand designers, developers and illustrator for client projects
  • Collaborate with Clients to provide strategic recommendations for product UX, design, and feature set
SR, UX LEAD, Microsoft. | Redmond, WA :: 2007 - 2009
Microsoft is a an american multinational software company, best known for its Microsoft Windows and the Microsoft Office productivity software
  • Drove the MS Equipt 1.0 and 1.5 UX experience to meet long-term Microsoft vision and synergy goals 
  • Owned innovation, and partnered with PM and marketing research teams to brainstorm a broad set of user scenarios during early planning process 
  • Translated business and marketing objectives into UX designs 
  • Defined user scenario prototypes based on customer research
  • Manage a team of contractors as well as provide hands-on contribution
  • Lead across multiple teams from Office Live, Office Online, and Exchange to develop a consistent brand strategy for the UX visual experience
PRINCIPAL DESIGNER, Frog Design. | Seattle, WA :: 2006 - 2007
Frog is a global innovation firm that helps createsand bring to market meaningful products, services, and experiences
  • Completed the re-design the Halo UX desktop application with a scalable and reliable platform that improved usability and increased simplicity 
  • Actively participated in user tests and surveys, and leveraged research findings into actionable design recommendations 
  • Delivered detailed design specifications to ensure the proper implementation of the solutions 
  • Performed competitive analysis research and translated into concrete visual design objectives 
  • Developed creative strategy and visual design for Expedia.com portal and hotels site
  • Created and generated various design concepts integrated into the new business strategy to be presented at VP level
EDUCATION
Universidad Complutense de Madrid, Facultad de Bellas Artes. | Madrid, Spain :: 
Completed four years course studies equivalent to an American B.A. in Fine Arts and Design
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